About Mist: "We sell fine jewelry online and in a physical showroom. Our main focus is on the bridal and wedding gifts market. Our client demographic is 25-50 year old females and some males. Our jewelry line includes loose diamonds, diamond jewelry, and colored stone jewelry."
"We felt that logo has to carry feminine lightness and clarity of design, in the same time representing very fine details and craftsmanship which company's offered products resembles" - Davis