"Kleine Leute" is a gender neutral t-shirt line catered to babies and toddlers based in the USA.

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“The main idea was to keep the brand gender neutral and to create  logo mark that would be appealing to both - children and their parents. So I created this simple and clean abstract sheep from geometrical figures that can be easily usable on all kind of merchandise and communicates - friendly, cosy, sweet. Also to keep the brand gender neutral I used mint colour tone that is appealing to both - boys and girls. “ - Davis

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Website

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