"Kleine Leute" is a gender neutral t-shirt line catered to babies and toddlers based in the USA.
“The main idea was to keep the brand gender neutral and to create logo mark that would be appealing to both - children and their parents. So I created this simple and clean abstract sheep from geometrical figures that can be easily usable on all kind of merchandise and communicates - friendly, cosy, sweet. Also to keep the brand gender neutral I used mint colour tone that is appealing to both - boys and girls. “ - Davis